“Telling every woman to get a gun is not rape prevention,” she explains. “The reality is that we need to be changing how we train and teach young men. We need to teach them to see women as human beings and respect their bodily autonomy. We need to teach them about consent and to hold themselves accountable.” And when we do, things change. After Canada launched a “Don’t be that guy” consent awareness campaign in 2011, the sexual assault rate dropped for the first time in years — by 10 percent.